This week’s Tool of the Week goes to Arte Moreno, owner of Major League Baseball’s team formerly known as the Los Angeles/California/Anaheim/Los Angeles Angels. I know most of you probably don’t know who he is, and really doesn’t qualify as a celebrity, but he has a dumb idea and therefore deserves to be smote. (He’s the one in the sunglasses, BTW)

He bought the Angels a couple of years ago, wanting to change their name from the Anaheim Angels to the Los Angeles Angels. However, the city of Anaheim got mad and said it would break their lease, so Arte came up with a brilliant way to appease both sides. He hopes to name his team THE LOS ANGELES ANGELS OF ANAHEIM. That's like calling us the United States of America of Mexico. (kindof)

Hearing this day-in and day-out would be almost the baseball equivalent of THE Ohio State University. He’d be better off naming them “The team that nobody can remember who won the World Series in 2002.” Screw it, it’d be cooler if they were the “Angels in the Outfield.” Moreno’s idea begs the question: “Who are the ad wizards who came up with that one?” He sucks.